Nikon president: "Redefinition of photography may become necessary"

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A few more details have emerged from the interview with Nikon president Makoto Kimura.

Amateur Photographer have the scoop:

Respected Japanese trade publication Pen News Weekly quotes Kimura as telling reporters: 'It will be a camera that may take photos of the world that the traditional SLR cannot reach.

'Nowadays digital cameras take movies, performance of cameraphones is rapidly advancing and demand for simple movie cameras for uploading video on the internet is on the rise. Redefinition of photography may become necessary.'

We knew from Nikon's recently published management plan that they are looking to create new markets in order to sustain growth; it's looking more and more like they may actually have concrete plans to deliver on their promises. Don't let us down, Nikon!

Top Tips: Photographing Children

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There are many things to remember when trying to take photos of children. There are some methods that work, and some that don't - here are a few hints on how to go about capturing completely natural images that parents and relatives will love and treasure for years to come.

Don't rush it

Children can be very shy at first and it takes a real skill to get a child's trust in a short period of time. Shooting outside the studio can be an advantage here, as it means you can often meet the children at their home or a place familiar to them, which all helps to make it easier for the child to relax.

Try to spend a bit of time gaining the child's trust and breaking down the shy barriers - this is essential if you want to capture realistic, natural images. It may help to not bring out your camera equipment straight away; perhaps leave it in the car or out of sight until the kid(s!) are ready.

Timing

Not only is your timing of each shot vital but also the time of the day. Children normally run on a routine that goes like so:

  1. Sleep
  2. Eat
  3. Play

Shooting children whilst asleep may be easier, but you can be pretty sure the parents will want something more! So, always try to schedule the shoot to take place during the child's natural playing time.

It should be fun!

If you want to capture natural expressions of joy (and who wouldn't?) then the only way to achieve this is to make it fun. Depending on the age group the way this can be achieved differs but the basic guideline is, you play by their rules. Find something that would entertain them. For example, you could try the following:

  • A bubble machine
  • Riding a bike
  • On a bouncy inflatable or trampoline
  • Playing with a toy, say a kite or a ball

You get the idea. Find out what the child likes, and go with that. If you want vibrant, happy images, it's always useful to make sure the toy is brightly coloured too. What you are aiming to achieve is a happy child who soon forgets about the camera and really is having great fun.

Don't force things

As any parent will tell you trying to get a child to do something they don't want to do is as close to impossible as things get. You can guarantee tantrums and tears follow if a child is forced into doing something they've decided against doing; the trick is to get them to want to do whatever it may be.

Constant praise is all that should come from the photographer on how well they are doing. When photographing childre, if for whatever reason they decide that they're not going to do something, just try once more and then move on to something else. Ten or twenty minutes later come back to the original pose and try it again, often this will succeed!

Be prepared

You never know what each moment will hold when photographing children, especially when you're outside. Many things can make fantastic photographs - throwing stones into a lake, patting a dog, throwing leaves - all this and more, just use your imagination. If you switch your camera off and put your lens cap on it's a sure way to miss fantastic unscripted moments.

Image: FreeDigitalPhotos.net

Nikon shows off photos taken from the International Space Station

Remember those Russian astronauts who were taking Nikon equipment aboard the ISS? Well, Nikon have just published some of the photos they've snapped. Not all of these were taken with the new D3S, as they've also got a bunch of D2XS up there.

To date, NASA has captured more than 700,000 images with Nikon equipment carried into space. Among these many images, those rare and precious photos that can only be captured from space, as well as those captured under the extremely low-light conditions of space that exhibit the superior image quality of D3S noise suppression features are introduced.

See more photos from the official Nikon Press Release.

Nikon plans a "New concept" in DSLRs soon

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Bloomberg are reporting that Nikon plans to introduce a "new concept" SLR soon, possibly as early as this year.

The “new concept” model will probably have an enhanced function for video recording and may adopt the so-called mirrorless structure, Kimura said in an interview today in Tokyo. “It could be any time this fiscal year or the following year, as new models are starting to sell,” he said, declining to specify when the product will be available.

We already know that Nikon are looking at so-called "Mirrorless Interchangeable Lens Cameras", but this is the first time there's been any kind of timescale mentioned.

Nikon aim to boost interchangeable-lens camera sales by about 80% in the next 3 years, which would definitely mean a re-think of camera design - sales of "traditional" DSLRs are beginning to slow as markets reach saturation. To achieve their goals, Nikon need to compete with upstarts like the Panasonic GF1, Olympus EP-1 and the Sony NEX range. It looks like the next few years will be an exiting time for Nikon users!

Nikon looks to ties with online and mobile firms

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Nikon Corp said on Thursday that it is looking to form ties with companies in the mobile and online spaces, in order to provide ways of sharing (and storing) photos taken with it's digital cameras.

Although no detail was given on which companies Nikon would be looking to partner with, this is obviously a first attempt at the goals referred to in their Medium Term Management Plan.

In an interview with the Nikkei business daily, Nikon's president Makoto Kimura said he was not considering expanding by buying any other camera company, but did not rule out acquiring a firm in a complementary field such as software.

It will be interesting to see where this leads - hopefully to something a little more exciting than Nikon's current picture-sharing service, My PictureTown!

Source

Tokina AT-X 16-28mm f/2.8 Pro FX lens announced

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Tokina have announced their latest lens available in Nikon F mount, the AT-X 16-28mm f/2.8 Pro FX. Unusually for Tokina this is a full FX lens, not DX as all their more recent optics have been. Good news for FX DSLR owners!

The lens itself is an interesting focal length, somewhere between the Nikon 14-24mm f/2.8 and the Nikon 16-35mm f/4 VR, and could be an option for those looking for a fast ultra-wide angle pro choice but unable to afford the stunning 14-24. It also features a new "SD-M" (Silent Drive Module) autofocus motor, which we assume is similar for Nikon's AF-S.

Taking design cues from the Nikon 14-24, the Tokina appears to have a similar inbuilt lens hood and does not accept front filters. It is roughly the same size (actually a few mm larger) than the Nikon, and also weighs around just a few grams less at 950g vs 969g.

Price will be 118,000 yen, which is currently around $1,345.

Full table of features after the jump.

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What's the shutter actuation count of your DSLR?

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All Nikon's modern DSLRs keep track of how many times the shutter has been released - in other words, a running count of the number of shots your camera has taken during it's life. However, Nikon don't make this information particularly easy to find, and have hidden it away in the proprietary MakerNote field of the EXIF information in your out-of-camera JPEG files.

If you want to find out how many shots your camera has taken (on it's current shutter at least; the count is reset if the shutter is replaced), you'll need some software that can interpret and display this field. Firstly, you'll need a fresh JPEG out of your camera. Don't use a JPEG that you've edited (or created from a RAW file) - many image editors will destroy the required information.

Windows

iexif_en_2.0_s.jpg Windows users can download an application called iExif from Opanda. Simply load your JPEG into the application (you can do this by right-clicking on your image in Windows Explorer then selecting the 'View ... with iExif' option), click on the EXIF tab, and the Shutter Count can be read from there. Look for the field named "Total Number of Shutter Actuations".

Screen shot 2010-06-30 at 15.55.31.pngAlternatively, Windows users who shoot in RAW can download the Preview Extractor application. A useful utility in itself, this is designed for extracting the low-resolution JPEG previews that are embedded in the RAW files, but also has a menu option to display the shutter count data stored in the EXIF.

Mac

Screen shot 2010-06-30 at 16.08.41.png If you're happy getting down the the command line on the Mac, the utility ExifTool (also available for Windows) can deal with the MakerNote metadata. Download and install the package, then fire up Terminal and type:
exiftool DSC_3999.NEF
where DSC_3999.NEF is the name of your own file. Note that this one also works directly on NEF RAW files.

Screen shot 2010-06-30 at 17.28.12.pngIf you don't want to use the command line, then we've written a little AppleScript for you - simply download the Extract Shutter Count AppleScript, and drop your image(s) on to it. You'll still have to install ExifTool first, as the script uses it to get the EXIF data required.

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How many shots has your DSLR taken?

33rd Nikon Photo Contest International

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The submission period for the 33rd anual worldwide Nikon photo contest has been announced as being from September 1 to November 30, 2010.

Started in 1969, the Nikon Photo Contest International has attracted 320,000 photographers to submit over 1.3 million images over the years. This year, there are two categories - the first being on any subject the photographer chooses, the second must be on the theme of "Energy":

Entries for the 2010-2011 contest will be accepted for two categories; The first category is a free subject category (A) and the second entitled "Energy” (B). Photos of any subject or theme are invited for the free subject category. Entries for the “Energy” category should be photos that capture the energy of sights and subjects that inspires, motivates or excites. Images covering a broad range of subject matter from throughout the world are expected for both categories. Entrants may not enter the same photo in both categories simultaneously.

The winner of this year's competition will walk off with a prize that includes a Nikon D3S DSLR, and AF-S NIKKOR 24mm f/1.4G ED & AF-S NIKKOR 24-70mm f/2.8G ED lenses. Second and third place winners will receive Nikon D5000 and D3000 kits, respectively.

For more information, see the Nikon Photo Contest International website. Full press release follows.

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Nikon Q&A Session Hints At Plans For Mirrorless Interchangeable Lens Camera

Nikon | Investor Relations | Q & A of Conference for the Medium Term Management Plan in 2010

Nikon have published some content of the Q&A session from a recent conference regarding their medium term management plan. Although typically vague, one of the questions hints at Nikon's plans for a new range of "Mirrorless Interchangeable Lens" cameras to compete with the Olympus & Panasonic Micro Four-Thirds cameras and the new Sony NEX range:

Q: What can you tell us about the new-generation digital cameras?
A: Although we considered a variety of so-called mirrorless interchangeable lens cameras for the digital SLR camera market, we discern the appropriate timing for the launch of our new-generation digital cameras based on the direction of the market demand.

It doesn't say much, but at least we know they're planning such a camera, to be introduced as the market demands it. I know I'm demanding one of these (we're big fans of the Panasonic GF1 and it's fantastic 20mm f/1.7 optic), so hopefully Nikon will step up to the plate sooner rather than later.

See the full release from Nikon here.

NikonLIVE music photography website launches

NikonLive - Cool Shot Contest, Rock _n_ Roll Picture Show and Sound Check

Another day, another new Nikon website: NikonLIVE.

MELVILLE, NY (June 24, 2010) – To complement the summer concert season, Nikon announces the launch of “NikonLIVE” (www.nikonlive.com) as part of its sponsorship of the Nikon at Jones Beach Theater with Live Nation. The site will provide music fans with great content, including tips about shooting concerts and images by professional photographers while integrating music, photography and social media enabling fans and artists to share personal concert experiences.

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